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Meaning of brand

 

 

 

Brand

 

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Business glossary

 

Meaning of term brand :

 

A brand is the name given by the firm to its product or service. Their aim is to make their particular brand stand out from others on the market by associating the good or service in the consumers mind with their brand name. Advertising and other marketing aims to strengthen the brand name and therefore increase demand for their product.

 

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Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

 

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Meaning of term brand

 

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