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Meaning of brand building

 

 

 

Brand building

 

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Business glossary

 

Meaning of term brand building :

 

Brand building is the process of strengthening and developing the brand name of the good or service that the firm is producing too boost demand for it. To do this the firm may have to stress the qualities that makes their good or service stand out against its rivals.

 

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Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

 

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Brand building

 

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