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Meaning of competitive advantage

 

 

 

Competitive advantage

 

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Business glossary

 

Meaning of term competitive advantage :

 

A competitive advantage is a situation where a firm has lower costs than their competitors and so can sell at a lower price or make a bigger profit at the same price. It may also include a situation where a firm has developed a new product or feature for a product that gives the firm an edge over their rivals.

 

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Competitive advantage

 

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Meaning of term competitive advantage

 

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