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Meaning of marketing mix

 

 

 

Marketing mix

 

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Business glossary

 

Meaning of term marketing mix :

 

The marketing mix is the balance of marketing techniques required for selling the product. It's components are often known as the four P's. The first is PRICE - the price of the product. The second is PRODUCT - the nature of the product itself. The third is PROMOTION - the promotional methods used to sell the product and the fourth is PLACE - the distribution of the product.

 

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Marketing mix

 

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Meaning of term marketing mix

 

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