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Meaning of star

 

 

 

Star

 

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Business glossary

 

Meaning of term star :

 

A star (or rising star) is one of the product categories in the Boston Matrix. It is a product that has a high or rising market share within an expanding market.

 

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Source : http://business-tes.wikispaces.com/file/view/Glossary.doc

 

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Meaning of term star

 

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