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Meaning of unique selling point

 

 

 

Unique selling point

 

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Business glossary

 

Meaning of term unique selling point :

 

A unique selling point (USP) is any aspect of or characteristic of a product that differentiates it from the competition. Firms will often want to stress the USP of their product in their marketing to persuade consumers of the superiority or desirability of their product.

 

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Unique selling point

 

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Meaning of term unique selling point

 

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