Promotion/Publicity Campaign

 

 

 

Promotion/Publicity Campaign

 

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Glossary of television production terminology

 

Definition of promotion/publicity campaign

 

A combination of television on-air promotions and non-television publicity. The campaign is specially designed to increase the audience’s awareness of a certain program or series.

 

Source : http://student.fnu.ac.fj:82/General%20Studies/ELIA%20VESIKULA/Handouts/BJ,%20Ho40%20TV%20Glossary.doc

link: http://student.fnu.ac.fj

Author : not indicated on the document source

 

television production terminology

 

Index of television production terminology

 

Promotion/Publicity Campaign

 

 

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Meaning of promotion/publicity campaign

 

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