Glossario webmaster

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Glossario webmaster

above the line	above_the_line.html
account	account.html
action devices	action_devices.html
actives	actives.html
ad click	ad_click.html
ad rotation	ad_rotation.html
ad server	ad_server.html
ad space	ad_space.html
ad specialty	ad_specialty.html
ad view	ad_view.html
add-on	addon.html
address list	address_list.html
advergames	advergames.html
advertising	advertising.html
affinity names	affinity_names.html
affissione	affissione.html
aida	aida.html
area test	area_test.html
art	art.html
art director	art_director.html
artwork	artwork.html
as ratio	as_ratio.html
assegno elettronico	assegno_elettronico.html
assembling	assembling.html
asta elettronica	asta_elettronica.html
attention getter	attention_getter.html
audience	audience.html
autenticazione	autenticazione.html
b2b (business to business)	b2b_business_to_business.html
b2c (business to consumer)	b2c_business_to_consumer.html
back to back	back_to_back.html
banded pack	banded_pack.html
bangtail	bangtail.html
bannare / bandire	bannare__bandire.html
banner	banner.html
banner buy	banner_buy.html
baseline	baseline.html
below the line	below_the_line.html
benchmark	benchmark.html
benefit	benefit.html
bid	bid.html
bill enclosure	bill_enclosure.html
bingo card	bingo_card.html
blind test	blind_test.html
body copy	body_copy.html
booklet	booklet.html
bottom up	bottom_up.html
bounce back	bounce_back.html
bounced message	bounced_message.html
bozzetto	bozzetto.html
brain storming	brain_storming.html
brand	brand.html
brand awareness	brand_awareness.html
brand image	brand_image.html
branding	branding.html
branding retainment	branding_retainment.html
brief	brief.html
briefing	briefing.html
broadside	broadside.html
brochure	brochure.html
buono sconto	buono_sconto.html
buy-side	buyside.html
call to action	call_to_action.html
campagna	campagna.html
cannibalizzazione	cannibalizzazione.html
catalogo elettronico	catalogo_elettronico.html
claim	claim.html
click stream	click_stream.html
click sull'annuncio (ad-click)	click_sullannuncio_adclick.html
click-through	clickthrough.html
closed case	closed_case.html
cluster	cluster.html
cluster analysis	cluster_analysis.html
cluster selection	cluster_selection.html
co-branding	cobranding.html
collection	collection.html
comarketing	comarketing.html
combinazione di parole chiave	combinazione_di_parole_chiave.html
communicator call report	communicator_call_report.html
community (comunit virtuali)	community_comunit_virtuali.html
competenze distintive	competenze_distintive.html
concorsi a premio	concorsi_a_premio.html
conditional sale	conditional_sale.html
consumer benefit	consumer_benefit.html
consumer list	consumer_list.html
contact-to-closed-case ratio	contacttoclosedcase_ratio.html
contests	contests.html
continuity program	continuity_program.html
convention	convention.html
conversion	conversion.html
conversion rate	conversion_rate.html
co-op	coop.html
co-op mailing	coop_mailing.html
cooperative promotion	cooperative_promotion.html
copy	copy.html
copy test	copy_test.html
copywriter	copywriter.html
corporate identity	corporate_identity.html
cost per inquiry (cpi)	cost_per_inquiry_cpi.html
cost per order (cpo)	cost_per_order_cpo.html
costo contatto	costo_contatto.html
cost-per-action (cpa)	costperaction_cpa.html
cost-per-click (cpc)	costperclick_cpc.html
cost-per-lead (cpl)	costperlead_cpl.html
cost-per-sale (cps)	costpersale_cps.html
cost-per-thousand (cpm)	costperthousand_cpm.html
cost-per-thousand-targeted (cptm)	costperthousandtargeted_cptm.html
coupon	coupon.html
couponing	couponing.html
crittografia	crittografia.html
crm (customer relationship management)	crm_customer_relationship_management.html
cross couponing	cross_couponing.html
cross promotion	cross_promotion.html
cross selling	cross_selling.html
crowner	crowner.html
crowner	crowner.html
customer care	customer_care.html
customer loyalty	customer_loyalty.html
customer satisfaction	customer_satisfaction.html
cut price	cut_price.html
cyberbullismo	cyberbullismo.html
decoy	decoy.html
differential marketing	differential_marketing.html
digital signage	digital_signage.html
direct e-mail marketing	direct_email_marketing.html
direct line	direct_line.html
direct mail	direct_mail.html
direct marketing	direct_marketing.html
direct response	direct_response.html
direct response advertising	direct_response_advertising.html
directory	directory.html
dispenser	dispenser.html
display	display.html
display advertising	display_advertising.html
display classified	display_classified.html
door drop	door_drop.html
door to door	door_to_door.html
doorway	doorway.html
dramatized sale	dramatized_sale.html
dry test	dry_test.html
dummy	dummy.html
dynamic pricing	dynamic_pricing.html
effetto boomerang	effetto_boomerang.html
e-fluential	efluential.html
e-procurement	eprocurement.html
erp (enterprise resurce planning)	erp_enterprise_resurce_planning.html
esecutivo	esecutivo.html
espositore	espositore.html
esposizione (exposure)	esposizione_exposure.html
fee	fee.html
feedback	feedback.html
fidelity programs	fidelity_programs.html
finished lay-out	finished_layout.html
flash mob	flash_mob.html
floor graphic	floor_graphic.html
flyer	flyer.html
focus group	focus_group.html
folder	folder.html
follow-on	followon.html
follow-up	followup.html
format	format.html
forum	forum.html
franchising	franchising.html
free lancer	free_lancer.html
free sample	free_sample.html
free standing inserts	free_standing_inserts.html
free trial	free_trial.html
free with pack premium	free_with_pack_premium.html
freebie	freebie.html
fulfillment	fulfillment.html
gadget	gadget.html
gift	gift.html
give for free	give_for_free.html
give-away	giveaway.html
grid	grid.html
grp (gross rating point)	grp_gross_rating_point.html
hard selling	hard_selling.html
headline	headline.html
hit	hit.html
hit qualificato	hit_qualificato.html
house organ	house_organ.html
human directory	human_directory.html
impression	impression.html
in pack premium	in_pack_premium.html
inbound	inbound.html
incentive	incentive.html
incentive travel	incentive_travel.html
indagine	indagine.html
indagini demoscopiche	indagini_demoscopiche.html
indagini motivazionali	indagini_motivazionali.html
indagini qualitative	indagini_qualitative.html
indagini quantitative	indagini_quantitative.html
in-pack	inpack.html
inquiry	inquiry.html
insert	insert.html
intersititial (splash page)	intersititial_splash_page.html
isola promozionale	isola_promozionale.html
issuer	issuer.html
jingle	jingle.html
johnson box	johnson_box.html
jump page	jump_page.html
keyword	keyword.html
keyword advertising	keyword_advertising.html
killer application	killer_application.html
kiss, regola del -	kiss_regola_del.html
layout	layout.html
lead	lead.html
lead generation	lead_generation.html
lead qualification	lead_qualification.html
leaflet	leaflet.html
lettering	lettering.html
leve di marketing	leve_di_marketing.html
licensing	licensing.html
lifetime value	lifetime_value.html
load up	load_up.html
loop	loop.html
loyalty	loyalty.html
mail in premium	mail_in_premium.html
mailing	mailing.html
mailing list	mailing_list.html
mailing package	mailing_package.html
marchio	marchio.html
mark up promozionale	mark_up_promozionale.html
marketing	marketing.html
marketing manager	marketing_manager.html
marketing mix	marketing_mix.html
marketplace	marketplace.html
marketplace orizzontale	marketplace_orizzontale.html
marketplace verticale	marketplace_verticale.html
mark-up	markup.html
marriage mail	marriage_mail.html
media planner	media_planner.html
media strategy	media_strategy.html
member-get-member	membergetmember.html
menabo'	menabo.html
mercato di nicchia	mercato_di_nicchia.html
mercato potenziale	mercato_potenziale.html
merchandise	merchandise.html
merchandiser	merchandiser.html
merchandising	merchandising.html
merchant	merchant.html
mission	mission.html
mobile marketing	mobile_marketing.html
mobile pay	mobile_pay.html
mock-up	mockup.html
multiple link banner	multiple_link_banner.html
name acquisition	name_acquisition.html
new media agency	new_media_agency.html
new media planning	new_media_planning.html
newsgroup	newsgroup.html
newsletter	newsletter.html
nicchia di mercato	nicchia_di_mercato.html
nixie	nixie.html
nonusers	nonusers.html
omaggi on pack e in pack	omaggi_on_pack_e_in_pack.html
on pack premium	on_pack_premium.html
one-shot	oneshot.html
ooh	ooh.html
opinion leader	opinion_leader.html
opt-in e-mail	optin_email.html
opt-out e-mail	optout_email.html
outbound calls	outbound_calls.html
outdoor advertising	outdoor_advertising.html
overclaim	overclaim.html
overload	overload.html
overwrap	overwrap.html
package	package.html
package insert (inserto package)	package_insert_inserto_package.html
package test	package_test.html
packaging	packaging.html
packshot	packshot.html
page view	page_view.html
pagina	pagina.html
pagina bersaglio	pagina_bersaglio.html
pan (personal account number)	pan_personal_account_number.html
panel	panel.html
pay-off	payoff.html
pay-per-click	payperclick.html
pay-per-include	payperinclude.html
pay-per-lead	payperlead.html
pay-per-rank	payperrank.html
pay-per-sale	paypersale.html
pay-per-view	payperview.html
peel-off label	peeloff_label.html
permission marketing	permission_marketing.html
personality promotion	personality_promotion.html
pianificazione di marketing	pianificazione_di_marketing.html
piano promozionale	piano_promozionale.html
piggy-back	piggyback.html
plug-in	plugin.html
plus	plus.html
pokare / mandare un poke	pokare__mandare_un_poke.html
pop	pop.html
pop under banner	pop_under_banner.html
pop up	pop_up.html
pop up auto close	pop_up_auto_close.html
posizionamento	posizionamento.html
posizionamento nei motori di ricerca	posizionamento_nei_motori_di_ricerca.html
postare	postare.html
ppm (post promotion mail)	ppm_post_promotion_mail.html
prodotto civetta	prodotto_civetta.html
product life cycle	product_life_cycle.html
product manager	product_manager.html
promoters	promoters.html
promotion benefit	promotion_benefit.html
promotion marketing	promotion_marketing.html
promozione delle vendite	promozione_delle_vendite.html
promozione siti web	promozione_siti_web.html
prospect	prospect.html
pubblicita' redazionale	pubblicita_redazionale.html
quota di mercato	quota_di_mercato.html
radio store	radio_store.html
reach	reach.html
reason why	reason_why.html
recall (ricordo)	recall_ricordo.html
redazionale	redazionale.html
redemption	redemption.html
reintermediazione	reintermediazione.html
reminder	reminder.html
rendiresto	rendiresto.html
request	request.html
research	research.html
reward distance	reward_distance.html
rfp (request for proposal)	rfp_request_for_proposal.html
rfq (request for quotation)	rfq_request_for_quotation.html
rich media	rich_media.html
ron (run of network)	ron_run_of_network.html
ros (run of site)	ros_run_of_site.html
rotazione generica	rotazione_generica.html
roter	roter.html
rough	rough.html
sales conversion rate	sales_conversion_rate.html
sales promotions	sales_promotions.html
sampling	sampling.html
script	script.html
search engines	search_engines.html
searchjacking	searchjacking.html
segmentazione	segmentazione.html
self liquidating offer (self liquidating promotion)	self_liquidating_offer_self_liquidating_promotion.html
sell in	sell_in.html
sell out	sell_out.html
sfa (sales force automation)	sfa_sales_force_automation.html
share of wallet	share_of_wallet.html
shelf life	shelf_life.html
sister window	sister_window.html
sito sicuro	sito_sicuro.html
smart card	smart_card.html
sponsorizzazione	sponsorizzazione.html
stamp	stamp.html
store loyalty	store_loyalty.html
store traffic	store_traffic.html
superstitial	superstitial.html
supplier	supplier.html
supply managed marketplace	supply_managed_marketplace.html
supporto promozionale	supporto_promozionale.html
suspect	suspect.html
sweeps (sweepstakes list)	sweeps_sweepstakes_list.html
sweepstake	sweepstake.html
switchers	switchers.html
swot analysis	swot_analysis.html
tag	tag.html
taggare	taggare.html
take-one	takeone.html
target	target.html
teaser	teaser.html
telemarketing	telemarketing.html
tempo medio per pagina	tempo_medio_per_pagina.html
tie - in	tie__in.html
time out	time_out.html
totem	totem.html
tracking	tracking.html
trade	trade.html
trade marketing	trade_marketing.html
trade marketing manager	trade_marketing_manager.html
trade promotion	trade_promotion.html
traffic builder	traffic_builder.html
transaction fee	transaction_fee.html
trial	trial.html
try & sell	try_and_sell.html
unique selling proposition	unique_selling_proposition.html
unsought goods	unsought_goods.html
up selling	up_selling.html
user friendly	user_friendly.html
valore percepito	valore_percepito.html
valore reale	valore_reale.html
vantaggio competitivo	vantaggio_competitivo.html
vendor	vendor.html
viaggio incentive	viaggio_incentive.html
video banner	video_banner.html
viral marketing	viral_marketing.html
visual	visual.html
web usability	web_usability.html
x-brand	xbrand.html

Glossario webmaster